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The normal understood about Keywords select:

There are no one should promise for naturally or pay to be the ranking first page. If you want the SEO company be promise for necessity by a insist hot keyword .Then you should buy the expensive adventure keyword area and can’t promise how long it will stay on the position (when the money was out of control).
SEO service(Search Engine Optimaztion) must be a step by step on a period time table. And should be analysis and adjudge the rule page by page on schedule. Not can be done by one day one step,but really need the professional SEO service company for review all of the detail about your Website. The first success step is the understood about Keywords select. There are 4 kinds of Keywords select way:
1. The important keywords
2. The important keywords + the hot keywors(the important and the same on the hot & expensive keywords of Overture or Adwords adventure area)
3.The generalized Keywords
4. The generalized Keywords + hot hotkeywords
It is hard to have a detail data about the really effect for any one keywords. The same as the adventure will never promise it is the really effect feedback result. It may be suit for the business strategy the: "80：20 rules".
It "80：20 rules" means, The important keywords + the hot keywors may be just on the 20% on all the keywords, But it could be gather the 80% review results.
Constrary, The generalized Keywords may be just on the 80% on all the keywords, But it could be gather the 20% review results.
Off course , this is just a reference data. It is depend on the different customer , the different asking for the special promote target .But finally must have the correct and effect Keywords select.
The effect keywords reference tools
overture The effect keywords reference tools (Yahoo Tw)
http://searchmarketing.yahoo.com/zh_TW/srch/srch_pr.php
Baidu- The effect keywords reference tools (Simple Chinese in China Baidu)
http://www2.baidu.com/inquire/rsquery.php
overture The effect keywords reference tools (English keywords in USA）
http://searchmarketing.yahoo.com/overture.php/